[OSEN=선미경의 연예노트] BIGBANG who had undergone a harsh hazing in “Real-Docu BIGBANG” before debut has become a long-lived nine-year-old idol group. WINNER who debuted through a movie-like harsh survival audition “WIN: WHO IS NEXT” has evolved into an influential rookie, whose debut album swept major music charts. And now, YG Entertainment’s new boy group iKON has come under a big spotlight even before their debut, appearing in MIX & MATCH.
YG Entertainment’s boy groups including
BIGBANG, WINNER, and iKON have drawn especially big attention from
before their debut. Since they had had strong fan base and proved their
talent even before official debut, many peple had higher expectations
for them than for any other rookie. Notably, iKON whose members were
confirmed on the 6 in MIX & MATCH’s last episode are under a
particularly big spotlight.
YG’s special way of selecting members of
new boy group through survival audition program has been effective from
the time of BIGBANG. Real-docu programs in which talented trainees grow
into musicians and their personality in daily lives are delicted
provided good opportunity for them to build recognition. It was also a
good choice to prove members’ talent and potential from before debut.
Last year’s “WIN: WHO IS NEXT” drew
attention as team-to-team survival. Members divided into Team A and Team
B competed fiercely for debut. The competiton was so fierce because the
losing team had no promised future. Eventually, Team A won the survival
competiton, to make debut as WINNER.
“WIN: WHO IS NEXT” was YG’s optimal choice,
as it promoted its talented trainees to the public. Not only WINNER who
hit the jackpot upon their debut, but also Team B members to make debut
as iKON soon, enjoyed big popularity comparable to that of any other
idol group, even before their debut.
Both WINNER and iKON enhanced their
teamwork through the survival competition and had opportunity to unleash
their talent in songwriting, rap, dance, and singing. Seeing their
evolution in every episode, not only YG head producer YANG HYUN SUK but
also viewers felt satisfied and pleasant. The reason why WINNER’s debut
drew bigger attention than other rookie singers was because they had
already built a strong fandom and recognition through the survival
audition show.
Following the footsteps of “Real-docu
BIGBANG” and “WIN: WHO IS NEXT”, MIX & MATCH was also a smart
strategy for debut of an idol group. iKON with seven members. Nine YG
trainees who compete fiercely to join YG’s new boy group whose name was
already created have made their dream come true, under a big spotlight.
Team B members who appeared in “WIN: WHO IS NEXT” showed evolved skills,
and new-face trainees also proved their potential in MIX & MATCH.
Most of all, fans have strongly supported
the process of selection of iKON’s members. BOBBY who has drawn big
popularity among teenagers and people in twenties by appearing in “WIN:
WHO’S NEXT” and Mnet’s rapper survival “Show Me the Money” seems to have
already become a star. Plus, whenever YG announced a new member of
iKON, the server of YG’s official blog was down because of too much
access, showing big interest in iKON. The reason behind such a big
interest seems to be because the result reflected not only the company’s
evaluation but also viewers’s choice.
Such a big interest formed by MIX &
MATCH is expected to go on to the debut of iKON, as it was for WINNER.
The public has already witnessed how the memebers of iKON survived the
audition, so they have substantial confidence in their talent. Music
fans are paying keen attention to the future of iKON, as they are a
talented idol group directly selected by the public, just like BIGBANG
and WINNER.
Source: YG-Life
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